PR & advertising copywriting

Whether it’s sprawled on the side of a building, or addressed to your customer personally, good PR and advertising copy needs to compel – not just to encourage people to keep reading, but to let them develop a relationship with your brand that gets them buying, influencing others, and coming back for more. You need to:

• define your message
• target the right people
• engage them with the message
• get them to enquire
• repeat with the next message.

We’re a UK copywriting agency that understands how PR and advertising work

Good advertising should convey the soul of your brand. Good PR should make people want to talk about what you do. In each case, we’ll work through your brand personality and objectives to make sure we provide exactly what you’re looking for. That means copy that sharpens your brand image, gets people talking and turns them into loyal customers.

Tailored PR content that gets results

Our press releases are tailored to each set of outlets you’re targeting – from national to specialist and trade press – so that you get all the press you deserve. And like any good PR copywriting agency our team knows how to engage your stakeholder groups, both collectively and individually, so that your organisation finds the support it needs.

We can distribute too, since we subscribe to a leading distribution service.

We’re a copywriting agency that takes the big picture into account

We start with good copy. But our specialist copywriting team is part of a larger creative agency that also provides PR and marketing, print, web and graphic design. So our PR and advertising writers understand the big picture.

We’ll automatically ensure that your flawlessly tailored PR and advertising copy fits in seamlessly with your PR and marketing strategy. And if you don’t have one, we can help with that too…

Use our specialist PR and advertising copywriting team for:

• press releases
• adverts
• advertising inserts
• headlines
• slogans
• straplines
• scripts for TV and radio
• advertorials
• posters and banners

• newsletters
• direct mail
• e-mailshots
• articles
• brochures
• flyers
• prospectuses
• packaging
• point of sale and point of purchase.