In part two of our guide we show you how to set out and send email marketing messages, and the best way to acquire lists.
Email marketing tips – part 2
15
Mar
Category Archives: B2C
Email marketing tips – part 1
13
Mar
Email marketing can be an extremely cheap but powerful tool. In part one of our guide we show you how to plan an effective email marketing campaign.
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Seeing Red when it comes to survey copy
06
Oct
In a bored moment over the weekend I flicked through a copy of my wife’s Red magazine, a women’s publication that styles itself as ‘for the best things in life’.
In it they devoted a full page to a readers’ survey – the Red drink survey 2016. I like their priorities – but not the way they’ve gone about their survey. Here’s why.