Video scripting: Xylem case study

Xylem video screenshot

Here at Copywriter UK we get to work on a range of exciting projects from across the globe, and in different formats. As copywriters we can write something for web, print or even scripting for video, which is what we did for one client based in Italy.

Xylem is a market-leading provider of water technology solutions, operating in more than 150 countries around the world. We have worked with them for several years, and they asked us to script a series of short videos used to promote the Xylem Learning Center. It’s a new resource to help professionals such as installers and retailers learn about pump technology, and using Xylem products.

We wrote the scripts in clear, American English due to the international nature of the audience. The professionals who voiced the scripts came from different nationalities, and they were addressing a global audience – cue the need for a simple, universal script that could be understood easily by everyone. A good example of this is the general introduction video, which can be viewed here: https://youtu.be/tcPpWYVpDqk

We scripted and captioned 14 videos in total, which were then uploaded to YouTube and embedded on the company’s website. The videos have generated thousands of views in total, and are still heavily used by Xylem to promote the learning center. You can view all of the videos on Xylem’s YouTube page here: https://www.youtube.com/channel/UCjFHfFbPZ7ds4p2d-El_anQ/videos

If you need a video scripting, call Steve at Copywriter UK on +44 (0) 845 2606 255 to see how we could help.

Steve Lodge